Njoie Launches Next Wave of Recovery Products with New Trigger Point Full-Body Deep Tissue Massage Tool

man in his home using Njoie's MFLEX myofascial release deep tissue massage tool on his hamstrings, upper legs, back of legs, glutes

MFLEX Joins Growing Portfolio of Affordable Products Designed to Provide Recovery and Self-care for all, from the Everyday Fitness Enthusiast to the Advanced Athlete


Oxnard, Calif. January 21, 2021 – Today, health and wellness brand Njoie launched their latest recovery product – the MFLEX, a full-body deep tissue massage tool. The MFLEX is the latest addition to Njoie’s growing portfolio of quality at-home wellness and recovery solutions designed for customers of various lifestyles and activity levels. This flexible and mobile massage tool helps to target hard-to-reach areas such as the psoas, glutes, back, shoulders, and to aid the improvement of these often-constricted muscles with deep tissue and muscle release.

 Njoie, pronounced “enjoy,” understands the importance of recovery, general wellness, and the need for affordable and customizable solutions for everyone. The company is committed to empowering consumers to live a balanced lifestyle by prioritizing both physical and mental health at their convenience.

“At Njoie, we’re passionate about developing innovative recovery products with customizable features that offer people like you and me an easy, affordable, and accessible way to incorporate wellness into our day-to-day lives,” said Xin Hamilton, VP of Marketing, Njoie. “The new MFLEX joins our popular NFORCE massage gun in our growing portfolio of products that meet the consumer where they are – whether on the field, at the home office, or in the gym.”

MFLEX is a trigger point massage tool designed to provide deep relief for muscles, like the psoas muscle, that are often neglected but are vital for everyday basic functions like standing, walking upright, and managing weight distribution along the spine. With an adjustable base and interchangeable heads, the MFLEX loosens up these tight areas of the body with precision. The MFLEX can also be used to provide relief to other stiff parts of the body – including the hamstrings, glutes, shoulders, back, calves, feet and other areas that need rehabilitation.

MFLEX product features include:  

  • Custom fit and expandable system with an easily adjustable base that widens from 5.25 – 7.25 inches with the push of a button, tailoring to all physical shapes at various levels so they may find their own comfort width
  • Interchangeable heads for different intensities – beginners can start with the lower heads, while more advanced users can use the higher heads for deeper penetration
  • Non-slip base with rubber tabs located at the bottom of both sides of the device to prevent it from sliding on various surfaces.
  • Customer care and a two-year warranty after purchase

Njoie plans to launch additional massage products as part of their growing portfolio later this year, including the BodyFlex and BodyFlex Pro modular and detachable trigger point full-body massage sticks, and the Proto and Electro vibrating massage balls.

In addition to bringing innovative self-care products to the market, Njoie has established a wellness community for people to interact with and inspire one another. From how-to videos to quick routines and recovery tips, the company has partnered with leading wellness experts to help users ensure they’re ready to take on each day refreshed and recovered. Explore the Njoie community on Instagram and stay updated with a free weekly workout and recovery class.  


Pricing and Availability

The MFLEX is currently available for purchase on Njoie.com, as well as Amazon for $99.99 USD. Njoie uniquely backs its brand and products with in-house customer care and support options after purchase.


MFLEX Preview Testimonials

The MFLEX is one of the most versatile mobility tools on the market, customizable to fit any body and truly helpful in recovery and healing.” – Helya Glen, Owner and Principal Coach, The Studio Ventura


For more information, please visit https://njoie.com or follow us on our social pages – Instagram @hello.njoie, Twitter @hello_njoie, or Facebook @Njoie.Wellness.




About Njoie

Njoie is a health and wellness brand that provides affordable and quality at-home recovery and self-care solutions for consumers of all lifestyles and activity levels. The California-based company prioritizes injury prevention and relaxation through its growing portfolio of personal wellness and recovery products. From professional athletes, exercise enthusiasts, gamers, working professionals, frequent travelers and more, Njoie is committed to helping all consumers live a healthy and balanced lifestyle. Njoie is a subsidiary of BOSS Audio Systems, a global leader and innovator in audio and video equipment.




Roz Rabbani